Advertising, Cars & Survey
Ray Van Eng (05/16/96)
YAHOO AND PROCTER & GAMBLE will jointly develop a web site traffic
building program that will determine ad scheduling, rotation, placement
so as to maximize consumer response and increase the effectiveness of interactive
advertising on the Internet.
TOYOTA AND NISSAN, two of the biggest car manufacturers in Japan are setting up home pages on the Internet to test market their new vehicles with potential buyers and to use the findings to develop future models.
A RECENT IDC (International Data Corporation) survey finds that one in three Internet web surfers have made purchases over the net last year. Business shoppers are the big buyers who spend in excess of $500 per month, ten times more than home shoppers ($50 a month).
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