"Content Is King" -- Bill Gates
Ray Van Eng (05/06/96)
Microsoft will start a new venture called CityScape, a regional on-line
magazine aimed at providing consumers such content as film guides, restaurant
reviews. The new service will directly compete several regional paper-based
publications offering similar editorials. Microsoft is targeting a number
of cities including Chicago, Los Angeles, Philadelphia, and San Francisco.
Some analysis believe that localized lifestyle-oriented material will become popular as web sites scramble for original content. On a global level, Microsoft is aggressively trying to entice cable operators from around the world to incorporate content from MSN, the Microsoft Network into online programming for cable modem delivery (please see earlier story "Microsoft's Ambitious Cable Plans").
"Content is King" as Microsoft Chairman Bill Gates once wrote in an article.
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