nEws: Magazine~!

Dated: June 13, 2000

With long-term success stories in nearly all key retail categories, the redesigned and recast ``Power Rangers'' franchise returns next year with its most compelling storyline ever that features the five famous superheroes battling evil throughout time in ``Power Rangers Time Force.''

``As we continue to strategically manage the 'Power Rangers' as an evergreen brand, we are confident the property will continue to flourish with the next evolution with the continued support of our licensees and retail partners,'' said Elie Dekel. ``Ultimately, though, it's the kids who continue to discover and rediscover Power Rangers, making it the world's strongest action-adventure brand for kids.''

Since its inception eight years ago, the continued strength of the ``Power Rangers'' brand has continuously proven itself to be an evergreen marked by high sales and ratings. ``Power Rangers Lightspeed Rescue'' is currently the No. 1 Saturday morning series among all competition with Boys 2-11 in its timeslot (Nielsen Galaxy Explorer). Master toy licensee, Bandai America, has made the toy line the Bestselling Action Figure of the 1990's (NPD) and according to the latest sales date, the ``Power Rangers'' line was one of the top four action figures in January and February 2000 (TRSTS).

Beginning early 2001, the next evolution of the franchise, ``Power Rangers Time Force,'' premieres February of that year and boasts a unique airing pattern -- instead of quickly stripping into weekdays, ``Power Rangers Time Force'' will treat new and returning fans to a brand new episode every single Saturday of the year, 52 weeks running, to make the popular kids action show even more of a viewing destination.

    Other "Power Rangers" highlights include:
    -- Power Rangers promotion with Campbell's Soup on nearly 10 million cans
       of pasta in 2000, supported by instant win offers and a grand prize --
       early 2000.
    -- Gift-with-Purchase promotion at Kmart featuring exclusive premiums
       bundled with topselling "Power Rangers" kids apparel, mid-2000.
    -- McDonald's Happy Meal "Power Rangers" promotion mid-2000 involving tens
       of millions of premiums and supporting McDonald's print and electronic
       marketing.
    -- McDonald's also featured a ground-breaking and exclusive 3D video sold
       at POS.
    -- "Power Rangers" live event at Universal Studios, CA during the park's
       key three-day Memorial Day Weekend.  Media support by KTTV and radio
       stations KZLA and KIIS.
    -- Slated for late 2000, "Power Rangers" and other Fox Kids properties
       will be part of a national film theater chain promotion (to be
       announced soon).
    -- At various times in 2000 and 2001, Toys 'R' Us will showcase special
       Bandai America "boutique" areas with many Bandai toy lines, including
       the bestselling "Power Rangers."
    -- Past promotions have been at Target (including a key Holiday apparel
       backwall initiative), Wal-Mart, Party City, Meijer, and Toys 'R' Us.
    -- Last year's "Power Rangers Intergalactic Encounter" live tour at
       Wal-Mart just received its third award, the TAG (The tour has two
       Reggies and two Golden Marbles).