Ad mats were small posters, pictures or quotes that had many different designs for newspapers or theaters to publish them in the movie section of the paper. Many times they came in the back of press books to be cut out by the theater. They were classified by number and given size restrictions in most cases. Today they just use computer graphics.
# | Size - Columns/Lines | My Description/Rating |
. | Special Ad-Pub Mat (X) | 103, 104, 251, 273, 203+Scene Cuts 1-A, 2-C, 2-D/2-E |
. | Special Ad-Pub Mat (R) | 104, 203, 251, 273 + Scene Cuts 1-A, 2-B, 2-C + 2-G |
1-A | n/a | Alex signing prison release |
2-A | n/a | Alex between the girls in the record store |
2-B | n/a | Alex sitting on Dim's lap grabbing his face |
2-C | n/a | Alex Tipping his Milk glass to the singer |
2-D | n/a | Alex with feet up in the Korova |
2-F | n/a | Sonietta looking at the Top 10 List |
2-G | n/a | Alex stuffing the ball into Mrs. Alexander's mouth |
2-H | n/a | Alex just hit Dim in the Korova |
2-I | n/a | Dim and George as Police carting Alex away |
2-J | n/a | Minister inspecting the prisoners |
2-K | n/a | Kubrick Directing |
101V | 1 Col. x 30 Lines | Tomorrow's Violence + Exploding Logo |
103 | 1 Col. x 21 Lines | Logo in black w/space below (X) |
104 | 1 Col. x 21 Lines | Logo in white w/space below (X) |
202V | 2 col. x 31 Lines = 62 Lines | Exploding Logo |
203 | 2 col. x 50 lines = 100 lines | Poster art, best film burst + spilt logo |
220 | 2 col. x 118 Lines = 236 Lines | Tomorrow's Violence/Film Shocker, Exploding Logo/cast |
233R | 2 col x 207 lines = 414 lines | Best Picture, 5 Reviews, poster art, logo + cast |
238 | 2 col. x 100 Lines = 200 Lines | Best Picture, Crist + Time quotes, art, split logo + cast |
240 | 2 col. x 100 Lines = 200 Lines | Best Picture, Zimmerman/Canby quotes, art/split logo/cast |
243 | 2 col. x 50 Lines = 100 Lines | Best film burst, Jay Cocks quote + logo |
251 | 2 col. x 30 Lines = 60 Lines | Best Picture + logo (X or R-rated) |
251A | 2 col. x 25 Lines = 50 Lines | Logo |
270 | 2 col. x 100 Lines = 200 Lines | Best Picture, Reed + Alpert quotes, art, split logo + cast |
272 | 2 col. x 50 Lines = 100 Lines | Best Picture, Paul Zimmerman quote + logo |
273 | 2 col. x 50 Lines = 100 Lines | Best Picture, Rex Reed quote + logo |
284 | 2 Col. x 113 Lines = 256 Lines | Best film burst, poster art, logo + cast |
301V | 3 col x 170 lines = 510 lines | Tomorrow's Violence/Film Shocker, Exploding Logo/cast |
302 | 3 col x 167 lines = 501 lines | Tagline, best film burst, poster art, logo + cast |
302R | 3 col x 175 lines = 525 lines | Best picture, poster art, logo + cast |
302V | 3 col x 47 lines = 141 lines | Exploding Logo Exploding Logo |
303A | 3 col x 134 lines = 402 lines | Tagline, best film burst, poster art, logo + cast |
303R | 3 col x 156 lines = 468 lines | Best Picture, poster art, logo + cast (X or R-rated) |
337 | 3 col. x 46 lines = 138 lines | Best picture + logo |
338 | 3 col. x 60 lines = 180 lines | Tagline, best film burst + logo (X) |
342 | 3 col. x 106 lines = 318 lines. | Brainwashed tagline, pics, logo, best film burst + cast (X) |
374 | 3 col x 90 Lines = 270 Lines | Tagline, best film burst, poster art + split logo |
444 | 4 col. x 185 lines = 740 lines. | Reviews + logo |
447 | 4 col. x 143 lines = 572 lines. | Brainwashed tagline, pics, logo, best film burst + cast |
447R | 4 col. x 143 lines = 572 lines. | Brainwashed tagline, pics, logo, best film burst + cast (X) |
460A | 4 col. x 100 lines = 400 lines | Best film burst, logo + cast |
465 | 4 Col. x 62 Lines = 248 Lines | Best picture + logo |
475 | 4 col. x 120 lines = 480 Lines | Tagline, best film burst, poster art + spilt logo (X or R) |
560A | 5 col. x 125 lines = 600 lines | Best film burst, logo + cast |
574 | 5 col. x 150 lines = 750 Lines | Tagline, best film burst, poster art + logo |
583 | 5 col. x 78 Lines = 390 Lines | Best picture quote + logo |
# | Size | Description |
339 | 3 col. x 90 lines = 270 lines. | Long Susie Eisenhuth quote + logo |
342R | 3 col. x 69 lines = 207 Lines | Short Susie Eisenhuth quote, logo, art + cast |
342R1 | 3 col. x 69 lines = 207 lines | Short Susie Eisenhuth, logo + best film burst (X) |
446R2 | 4 Col. x 93 Lines = 362 Lines | Short Susie Eisenhuth quote, logo, art + cast (X) |
447 | 4 col. x 143 lines = 572 lines. | Re-conditioned tagline, pics, logo, best film burst/cast |
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