Management of Technology

Ability of smart principles, processes & practices to improve decision quality

Domain

Explanation

Technology?

  • The creation, innovation & application of technical, scientific knowledge through research & development for the creation, addition & integration of value in the sense of economics, society & humanity

Management?

  • All work & activities can be classified under:
  1. Causal activities: work that is strictly linked to one another by the chain of causation, hence suitable for tight control; often low-detail, operational level
  2. Medium activities: work that has both strictly casual as well as flexible components, hence adaptation & right management required: often middle level
  3. Visionary activities: work that is strictly non-casual and flexible, hence highly individualistic & artistic, hence cannot be stiffly controlled, but only managed; often coordination & strategic level

Technology management?

  • The balancing of technical activities with intended purposes
  • Highly situation-dependent & circumstantial, hence only guidelines can help

The smart organization?

  • A much abused word, smart has come to encompass all things new, invented, modified & applied in relation to new changes
  • Especially in the so-called new economy, where R&D as well as work integration are rather new as coordinated large-scale activities
  • People & organizations need to inject & synthesize new ideas, principles, processes & practices in order to remain in homeostasis with the fast-evolving environment
  • Hence, the smart organization

The criteria?

  • The decision quality made by the smart organization
  • Influenced by six dimensions:
  1. Appropriate frame: correct background, setting & context for a decision
  2. Creative, viable alternatives
  3. Meaningful, reliable information
  4. Clear values & trade-offs
  5. Logically correct reasoning
  6. Commitment to action

Factors affecting the criteria?

  • The parameters of the smart of organization are:
  1. Principles: beliefs, visions, missions, guidelines
  2. Processes: perceptions, design
  3. Practices: behaviour, workflow

Principles

  • The nine principles of smart R&D are:
  • Achieve purpose:
  1. Continual learning
  2. Value creation culture
  3. Creating alternatives
  • Understand environment:
  1. Systems thinking
  2. Embracing uncertainty
  3. Outside-in strategic perspective
  • Mobilize resources:
  1. Open information flow
  2. Disciplined decision-making
  3. Alignment & empowerment

Processes

  • Technology strategy:
  1. Assess: business situation
  2. Develop: alternatives, information & values
  3. Evaluate: risk & return strategies
  4. Decide: among alternative strategies
  5. Plan: for change
  6. Implement: the chosen strategy
  • R&D strategy:
  • Based on varying two parameters: 1) technical feasibility & probability of success; 2) net value given success
  1. White elephant: low technical success, low competitiveness
  2. Bread & butter: high technical success, low competitiveness
  3. Oyster: low technical success, high competitiveness
  4. Pearl: high technical success, high competitiveness
  • Project strategy:
  1. Structure: "What is the problem exactly?"
  2. Deterministic analysis: "What is important?"
  3. Probabilistic analysis: "What is the best alternative?"
  4. Appraisal: "Clarity of action?"

Practices

  • Primary practices:
  1. Coordinate R&D and business plans
  2. Focus on end customers' needs
  3. Agree on clear, agreeable goals
  4. Use a formal, development process
  5. Use cross-functional teams
  6. Maintain intimate contact with internal customers
  7. Hire the best & maintain their expertise
  • Secondary practices:
  1. Insist on alternatives
  2. Quantify decision inputs
  3. Hedge against technical uncertainty
  4. Use market incentives
  5. Use innovative budgeting mechanisms
  6. Create a market research capability within R&D
  7. Share an integrated view of the R&D portfolio
  8. Learn from post-project audits
  9. Learn from others worldwide
  • Get on with it!

Excerpts from "The Smart Organization-Creating Value through Strategic R&D" by Matheson, Harvard Business School Press, 1998

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