The
United States, in the early 1980s, was invaded by Australia and it was hard not
to take notice. If it wasn't Olivia Newton John, Men at Work, Paul Hogan or
"Sydney" the koala bear, it was Australia defeating the USA to claim
the America's Cup.
ESPN
was the vehicle behind America's first glimpse of Australian Rules
Football.
The
invasion finally reached my doorstep on a June morning in 1983. I was a young 14 year old lad in the midst of the largest upheaval of my life to that
point - moving from the only the only place I had ever called home in Elizabeth,
New Jersey to a small town named Ilion in the heart of upstate New York.
My family and I were staying at a motel while we waited for our furniture to
arrive so we could move into our new home. In the motel room, I was
turning the channels on the TV until I came across this most unusual sport on
ESPN. One team was wearing black and white stripes while the other wore
blue, red and yellow sleeveless uniforms. It made absolutely no sense to
me, however, I instantly became intrigued by this program and remained glued to
the set until I learned from a man named Peter Landy that I was watching
Australian Rules Football. I came to find out I was watching an encounter
between the Collingwood Magpies and the Fitzroy Lions at a field named Victoria
Park. Fitzroy ran out winners that day by a score of Fitzroy 13g - 15b -
93 pts to Collingwood 10g - 17b - 77 pts. It took only this telecast to
convert me not only into a Collingwood barracker, but a worshipper of footy as
well.
Letters
I received from the Seven Network and Victorian Football League Marketing.
From
that point on, I made sure I watched every single broadcast on ESPN (even if
that meant waking up in the middle of a school night to see it). The sad
part was that there was no other source here in the United States at the time
(at least none I was aware of) that had information on footy. Thanks to
Peter Landy, and the Seven Network, however, we were always given the address to
Channel 7 in South Melbourne for questions, comments, rule books, and the like.
Many times I wrote Channel 7 and Peter Landy to voice how pleased I was with the
sport of footy and the quality of the telecasts. In return, they always
sent me rule books, pamphlets, and even autographed photos of Peter - very fine
people at the station they were!
Below is an audio clip of Peter
Landy passing out the station address from an ESPN Australian Rules Football show back in 1985.
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Peter Landy - Seven
Address
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As I began a new life in central New
York State, which included the start of secondary school at Ilion Central High
School, I took my enthusiasm of Aussie Rules to class with me. As my new
classmates and I became acquainted, it didn't take long for them to get
acquainted with footy either! Between my constant rambling about
Australian Football on ESPN, and my pointing out subtle articles of the sport
that appeared in TV Guide magazine, I became an advertising maniac of footy
which I'm sure is exactly what the powers that be in the VFL Marketing division
had in mind when ESPN first aired the sport in 1980. As time went on,
there would be plenty more footy ads planted here in the United States that
would serve to conjure the interest of the sports fan.