New Product Summaries

Once you have developed your invention into an understandable, marketable concept, you can use a simple, professionally written, invention summary (you should call it a "New Product Summary"), to attract potential partners in the field of your invention. You can talk with them over the phone and see who might be interested. Those that want to pursue it further will then sign one of your confidentiality agreements so you can reveal the inventive matter. New product summaries are ideal to use before and during the patent pending process.

A new product summary is written with carefully chosen words that do not describe the inventive matter, but sufficiently describe the features, benefits, a little history as well as patent status. The features and benefits are "Customer Driven Innovation" concepts (as described in From Patent to Profit) that can be easily conveyed and understood. A summary is typically about one page long, contains no gimmicky clip art, and has a professional appearance. When mailed it would be accommodated by a professionally written letter of inquiry. You'll find examples of these letters and summary in the book, From Patent to Profit.

Surprisingly, a new product summary is something that is commonly overlooked by inventors, but is one of the best tools he/she can develop when seeking partners. There is no better way to learn how to talk about your invention--without revealing the inventive matter--than by preparing a summary. You'll have all the summarized features and benefits your customers will be interested in, right at your fingertips.

If your invention is well-developed and you have at least patent pending status, you can take your new product summary to the next level. Full color professionally prepared brochures showing the excitement of the invention can really attract attention. These pictures of brochures of Tom and Tami Galt's invention, got them a license agreement. Now they are using it to expand sales by attracting new licensees. Click on the images and see for yourself the attractiveness of having such a brochure. The pictures say it all.

You can do this too. With computer generated graphics and the ease of scanning photographs, it won't take much for you to prepare your own professional brochures. Just make sure you use the right language that appeals to the customer--like the Customer Driven Innovation language in From Patent to Profit.