|
Reference:
- www.1to1.com - Peppers & Rogers Group,
konzultantska firma za uvođenje i implementaciju CRM-a
- www.CRMguru.com- konzultantska firma,
mnoštvo teoretskih podataka.
- www.serviceinnovation.org
- www.crm.com
- www.crmindustry.com
- www.Swing.hr - hrvatska firma sa ponudom domačih
CRM (i drugih) softvera
- www.KomPa.hr - distributer za softverski
alat "Magic"
- V.Srića, M.Spremić: "Informacijskom tehnologijom do poslovnog uspjeha"
- CRM se ne spominje, no do sada, izuzev u dva časopisa kratko, nisam
našao knjigu na hrvatskom sa CRM tematikom.
- Don Peppers & Martha Rogers, Ph.D.; The One to One Manager:
Real-World Lessons in Customer Relationship Management, [1999],
Doubleday, New York
- Yerry Cashin; E-commerce Success: Building a Global Business
Architecture, [1999], Computer Technology Research Corp, Charleston
in South Carolina
- Stanley A. Brown, Customer Relationship Management: A Strategic
Imperative in the World of e-Business, [2000], John Wiley & Sons
Canada Ltd, Ontario
- Donna Greiner & Theodore B. Kinni, 1,001 Ways to Keep Customers
Coming Back: Wow Ideas That Make Customers Happy and Will
Increase Your Bottom Line, [1999], Prima Publishing, Roseville
- Michael J. A. Berry & Gordon Linoff, Mastering Data Mining:
The Art and Science of Customer Relationship Management, [2000]
John Wiley & Sons Inc, Canada
|
|
CRM
Customer Relationship Management
(menadžment orijentiran korisnicima)
|
|
|
|
|
|
