Dum Dum Dum had the hero and heroine falling in love after their marriage breaks up. In Love Channel too, the hero and heroine fall in love after their wedding is broken up due to a fight between their families. But the difference here is that the hero and heroine have not seen each other and so fall in love without knowing that their families are at loggerheads. But this possibly interesting idea is quite incompetently handled by debutant director Gunasekharan. This coupled with an under performing cast results in a movie that has nothing going for it.

Ravikumar(Eeshwar) dislikes the whole sequence of going to see the intended bride before marriage and so agrees to wed whoever his brother(Rajiv) and the rest of his family picks for him. So he never sees Rajeswari(Monica), the girl that they select. The bride and groom's efforts to see each other are also unsuccessful. Ravi flies off to Germany on the day of his engagement, which is then broken up due to the girl's brother(Anand) misbehaving with Ravi's young sister. Raji's grandfather(R.Sundarrajan) takes her with him to Germany where he lives. Turns out Ravi is his neighbor and soon, Ravi and Raji fall in love.

This is the second movie this year(after En Sakhiye) to feature debutants as the director, hero and heroine and the same inexperience and amateurishness plague this effort too. The very first scene, where the hero's family plays a trick on the grandfather to celebrate his retirement, gives us ample evidence of this. But on the bright side, the scene also prepares us for the shoddy nature of the rest of the movie! The scene where Eeshwar agrees to marry the girl after seeing her tears makes us believe that the director is trying something different. But the reactions and comments of his relatives make it clear that the scene was intended purely for some comedy and that Eeshwar's reaction was just another attempt to boost the hero's image at the expense of the girl.

When compared to Dum Dum Dum, the fight that breaks up the engagement definitely has a stronger foundation here. But unfortunately, the age of the young girl involved in the whole matter makes the entire issue distasteful. Anand's act and his subsequent lies to turn the tables around on the young girl make his one of the most disgusting characters in recent movie history and the casual way the relatives of the girl forgive him after he owns up to his act is irksome.

Considering that the movie has the word 'love' in its title, the romance between Eeshwar and Monica makes a rather delayed appearance. But it is flimsy and badly handled. With the disputes between R.Sunderrajan and Dhamu taking up most of the screen time during this segment, a few glances and smiles between Eeshwar and Monica are all we see before love blossoms between them. The way he proposes to her and her way of responding to it are a couple of bright spots in the otherwise insipid love affair (his proposal to her also provides the reason behind the title). The disappointment also extends to the climax. It is a damp squib after all the excitement over the two families waiting at the airport.

Eeshwar has a long way to go before he can seem comfortable before the camera. Monica suits the role initially when the sequences are set in India but looks uncomfortable and awkward in all those modern dresses once the story moves to Germany. Rajiv and Rajesh perform supporting roles as usual while Anand appears in one more villainous role. The foreign locales do nothing to elevate the quality of the comedy of Sunderrajan and Dhamu. Deva's tunes are forgettable.