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Cigarette Advertising
Right Click the picture to save to your hard-drive, and import into your worksheets. The pictures may take a while to download! Of course the original ads, cut from magazines, and laminated are the best option, but these pictures can be used for exam papers or tests.
- Brands Advertised
Cigarette advertising is very controversial, and could be used as a debating point. Cigarettes also depend heavily on establishing a niche image, and so are very useful when discussing how advertising targets age-groups, gender, sub-cultures, racial groups, income brackets, and so on. Because smokers change brands from time to time, advertising is vital to ensure that a brand maintains its market-share. The ads are usually very colourful and of a high standard.
Exercise
Look at the advertisement, and comment on:
- Who is the ad trying to attract?
- What language devices (figures of speech, rhetorical devices, innuendo) does the advertisement use?
- How do the visuals support the copy?
- Do you find the ad effective? Explain.
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