Vision
“Market leader in the motorcycle industry, emerging as a global
competitive centre of production and exports.”
Mission
“A dynamic growth oriented company through market leadership, excellence
in quality and service and maximizing export, ensuring attractive returns to
equity holders, rewarding associates according to their ability and performance,
fostering a network of engineers and researchers ensuing unique contribution to
the development of the industry, customer satisfaction and protection of the
environment by producing emission friendly green products as a good corporate
citizen fulfilling its social responsibilities in all respects.”