Event Highlight

• International exhibitors from all over the world

• High Level Licensing Conference, Workshop and Gala Dinner 2007

• Premier Asian Licensing Award 2007

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Last year, over 110 exhibitors from 13 countries presented their brands in the Hong Kong Licensing Show 2006. The show also attracted more than 10,000 visitors and potential licensing partners from 80 countries.

The sixth Hong Kong Licensing Show will be held from July 3-5. Same as last year, a High Level Licensing Conference & Workshops will be held after the Show. This year, speakers from Roly International Holding Ltd, The Licensing Group Ltd (US), Disney Consumer Products, etc will address key issues including the retail marketing, products branding, industry outlook and market entry in China, effects of piracy on sales, and the role of licensing agent, etc.

On 7 July, the first Licensing Show Gala Dinner with the Premier Asian Licensing Award that organized by the Hong Kong Trade Development Council (TDC) and LIMA will be held. Total 6 awards in different categories have attracted over 30 nominations from all over Asia.

According to industry statistics, the Asian Licensing turnover reached US$25 billion in 2000, accounting for 18% of the global market. Being the important financial centre in Asia, with the close linkage to the Mainland China, Hong Kong is the premium platform for the licensing business.

Source: Trade Development Council website

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