Focal Point - Issues SME want to know the most

ONLINE MARKETING AS A MUST

Last, selling procedures are different between online marketing and traditional selling. In the former, customers place orders and pay through electronic devices first, then the company contacts suppliers directly for purchasing products. So the chances of incurring bad debts will be lowered. Also, no storing up of products will be resulted as the company can grasp the most updated customer demand.Even Mabelle, the diamond selling company, has developed its online marketing successfully. Choices of designs can be made online and it is welcomed by most customers.

 

So, why are you still waiting?

¡@

Sources: an article from ACM Press ¡§The online auction market in China: a comparative study between Taobao and eBay¡¨, Hong Kong Commercial Daily, Section C06, 1 March 2007

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