How could FEDON make its first launch so remarkable? The key to success lied on the consultancy, Covatta Communications, it hired at that time. The philosophy of Giorgio FEDON1919 collection – innovative, functional with international tastes matched perfectly with Covatta Communications’ style. Covatta Communications focused on propagating through PR activities, like distributing news releases to newspaper companies. The news releases were prepared in Chinese, English and Italian versions to facilitate different media, which represented the international views of FEDON simultaneously. The activities resulted in high media coverage that several major newspapers like “Xinhua.net” also published the news about FEDON.

FEDON was very happy with the result and had expressed their most sincere thanks to Covatta Communications. “Thanks to Covatta Communications, our launch in Asia was a great success...and a pleasure for FEDON to work with such a seriously professional team.” said by Alberto Agostinacchio, the General Manager of Fedon Far East Limited.

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