Charge:

Develop a better image for the YWCA propelled and mirrored by programs. Advise on effective marketing strategies.

1. Advise on promotional materials, media relations, marketing of special events.

2. Develop plan for consolidated materials, i.e. newsletter.

3. Promote specific programs in collaboration with Fund Development Committee.

4. Increase visibility of special events.

5. Advise on web page site.

6. Develop collaborative strategies between programs and public relations.

7. Maintain a focus on implementing the mission.