In a broader sense, the advertisement was also successful because it started people thinking about what they could do with what they have. It's a wake-up call to pay some attention and take charge of one own's financial well-being. This is akeen to a local telco's advertisement which exhort the wary and unwary with: "You have the power". Also, there is a perceived shortage of financial advisers here and no smarties is going to wait for them to be supplied in due course. Time is money.

Between the 2 words, investment is more appealing as it conjures an image of wealth creation. Now, who wouldn't want wealth and therefore the way to attain it seems straightforward enough: go make some investment.

On the other hand, savings sounds passive and void of contribution to wealth. The truth of the matter is that we need a combination of savings and investment to create more wealth subject to(1) the amount and propensity of savings allocated for investment as well as (2) the risk and reward associated with our investment.

In the following 2 illustrations we shall see that continuous channeling of savings to investment is vital so as to create more wealth than what either savings or investment could achieve on its own merits:-

Of Savings Alone
By saving $200 per month and placing it in a savings account, one will attain $5,000.00 over a period of just under 2 years and 1 month, incorporating the interests earned. Savings is effective!

Of Investment Alone
Given a savings of $5,000.00 taken out for investment at an interest rate of 10% per annum, one will have earned $1,050.00 [( $5,000 x 1.2100) - $5,000 ] at the end of 2 years.

It Takes Two

The more you save, the more investment you can make, and the more income you can potentially receive, caveat emptor. Getting the drift, Savings coupled with Investment will be a zesty financial concoction whether stirred or shaken!!