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Executive Profile

 

Management – Marketing – Sales Professional -- Business Development

 

¨   Outstanding history of growing, owning & running a profitable business from scratch utilizing my business acumen developed over 15 years of progressively more challenging mandates.

¨       Core areas of expertise include maximizing and increasing profits, efficiency, and market share. Increasing sales, generating new business and growing business scope from local to international operations. Developed new channels of distribution and new markets.

¨       Designed new product lines and purchased others to substantially add to product mix and increase business revenues.

¨       Provided interior design and space planning services maximizing space and employee efficiency. Recommended, procured and installed all interior furnishings to maximize workspace and produce an aesthetically pleasing environment. 

¨       Provided consulting services for companies wishing to enter new U.S. markets and/or increase their market share. Provided strategic business plans to accomplish company objectives.   

¨       A seasoned management, marketing, sales executive skilled in all areas of responsibility necessary to run a business including P&L, hiring, training and motivating all personnel, marketing, general management, accounting/bookkeeping, ADV & promotion, purchasing, sales, new business development, facilities management, interior design, product development and everything else that it takes to run a small business.

        


Career History

Armour & Fils, LTD. New York, NY & Philadelphia, PA

President 1981 to Present

Importer, distributor and independent marketing/management/sales organization for furniture manufacturers, textile, wallcovering/fabric mills, leather tanneries and related products. Built up company from ground floor to an annual sales volume of $4,500,000.00. Customers include the architectural and design community, residential clients, corporations, law firms, health care, hospitality, restaurant, educational, financial/banking and government institutions, dealers, distributors, converters, importers, knitters, furniture/ textile manufacturers, installers, mass merchandisers and retail chains.

Maintained fully staffed offices and showroom operations in Philadelphia, PA and New York City. Responsible for the total management of all operations, including P & L responsibility, new business development, hiring, training and motivating all personnel, forecasting and achieving sales objectives, providing space planning/interior design services, purchasing, customer service, designing catalogs, increasing customer base and channels of distribution, marketing strategies, advertising and promotion. Along with direct personnel, employed sales rep firms throughout of the United States.

Key Achievements:

Built up the business from scratch, a one-person operation, to a going concern with annual revenues exceeding $4,000,000.00 with showroom and office operations in NYC employing direct personnel and independent sales rep firms throughout the U.S.

Provided space planning, interior design, product procurement, & installation for corporations utilizing Giza & AutoCAD software. Supplied new & refurbished major furniture systems and furniture designed by the most renowned architects and designers in the world.

Secured national contract to represent software company designing and marketing information technologies and integrated systems providing solutions to improve management of all manufacturing and financial operations, resulting in increasing profit for textile/furnishings companies with annual sales of $10,000,000.00 to $100,000,000.00. Represent document imaging company to virtually eliminate and/or improve all paper files.

Simultaneously hired as National Sales & Marketing Manager for Olivetti Synthesis S.p.A. Received merit award and secured contract to be exclusive national distributor U.S. for Olivetti Synthesis with total international sales of $100,000,000.00 per year. Increase first year sales from $0 to $200,000.00. Second year $400,000.00. Third year $900,000.00. Established warehouse facilities maintaining a $300,000.00 inventory. Created/designed product lines, price structures, discount policies, channels of distribution, and designed/published catalogs for the United States market. Successfully introduced new wood case goods/seating lines. Designed and implemented all sales and marketing strategies.

Nationally represented office supplies & equipment company selling to corporations and mass retailers. Increased annual sales from $0 to $1,000,000.00

Distributed private label fabric/leather/furniture collections selling to the A & D community in PA, NJ & NY. Increased annual sales from $0 to 2,000,000.00.

As a distributor, importer & independent sales agent I simultaneously represented the following lines with total annual sales of $3,500,000.00.

Cumberland Furniture. Wood case goods & seating. Philadelphia area. Increased annual sales from $120,000.00 to $450,000.00. Benedetti- New York-Increase in sales first year from $0 to $300,000.00.

American Leather Manufacturing Company. New York & Philadelphia. Increased annual sales from $600,000.00 to $2,000,000.00 within two years. Received merit award of additional territories to include the entire Northeast Corridor of the Unites States.

New York importer/distributor of Belgium Textile Wallcoverings and Armour European Fabric Wallcoverings. Start up venture including designing product collections and catalogs for the United States. First year sales from $0 to $350,000.00. Expanded territory to include the Washington, D.C. and Baltimore, MD areas.  Responsible for company’s growth from introduction to becoming a major multi $1,000,000.source in the contract design community.

Other lines - Armour Leathers, Armour Furniture, Compu-Carpets, Fabri-Trak Acoustical Systems.

Additional experience included representing other furniture manufacturers, carpet mills, electrical apparatus, and related architectural products to corporations, government, private industry and retail chains.

Education

Drexel University, Philadelphia, Pa - Bachelor of Science in Commerce & Engineering – Marketing Major

Harcum College, Bryn Mawr, PA – AutoCAD 2002

recognition

Interiors Magazine, November 1991. A 2-page editorial about the products that I distribute in U.S.

Barons Who's Who In Interior Design, International Edition

Producer of "The Late Late Show"- Off-Broadway Musical at The Nat Horne Theatre, NYC

Writer for an International Internet Publication. A series of articles published in 2001 on "Au Naturale" including "My Beauty Secrets," "Body Movements," and "The Feminine Mystique"

 

 

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