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Your
Real Estate Website Template or
Custom solution?
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Online marketing for Professional
Realtors Building your Real Estate website with template or,
custom solution.
Online marketing for Realtors involves the application of many
different online tools. As a professional Realtor, the decision
as to which of these tools is best for you can be somewhat
confusing. Here is a break down and brief explanation of some of
the many options available to realtors in this modern age.
First you need a website. Your Real Estate website introduces
you to you customers and establishes you as a professional in
your field. Your website should be attractive, informative and
easy for your potential customers to navigate. There are an
endless number of people and companies online that can build a
website for you. However, I would suggest you have your site
constructed by an individual or company that specializes in
building Real Estate websites.
Next you have to decide if a "template" website is
right for you or, should you look for a "custom built"
solution. There are several online companies that have excellent,
Real Estate templates available. They have the look and feel of
a professionally designed site and include all the bells and
whistles. Included in many of these templates are MLS or IDX
capabilities, dream home finders, featured listings, pages as
well as mortgage calculators, dynamic mapping to available
listings, contact us, and about us pages and much more.
A custom designed website is also a very real option. There are
web developers out there who concentrate on Real Estate sites.
There is a greater amount of flexibility to a custom designed
site. Custom designers utilize the most cutting edge
technologies available, such as flash, slide shows, dissolving
text, mouse rollovers, virtual tours, and more. A custom Real
estate website is a thing of beauty and can give you a truly
unique online presence.
There are two other factors you should give a great deal of
thought and consideration to when making your decision. There is
the cost involved, but equally as important is how much control
you want to have over your site after it is finished. Down the
road you will inevitably want to make changes to your site. You
need to consider how this will be done.
There is an excellent template driven, Real Estate website
company online that I would highly recommend. To begin with you
can get a Free website to work on and customer support while you
are learning is 100% Free. They have over sixty custom built
templates available and you can change your template anytime you
like, on the fly. There is no software to download, you simply
go online, log in and work on your site. When you decide to
publish your new website, you can have your completed website
live and on the internet for less than twenty dollars per month.
This solution allows you to have complete control over your
website and at a cost per month that is less than the cost of
taking the kids to McDonalds for lunch.
A custom solution will most likely cost, anywhere between
nineteen hundred and thirty five hundred dollars. The expense
can be well worth it, as they are one of a kind, and unique to
you and the professional image that you want to present.
However, You will have to contact your webmaster when you want
to make any changes. There is usually an expense involved. I
have only been able to find one company that offers a completely
custom solution, and gives you complete control of your website
after it is completed, and has 100% Free customer support for as
long as you own your site. |
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