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Greetings from Amazon.co.uk Delivers, Business Editor, Iain Campbell FEATURED IN THIS E-MAIL: * What We're Reading "Permission Marketing" by Seth Godin "Unleashing The Killer App" by Larry Downes, Chunka Mui and Nicholas Negroponte "The Grocers" by Andrew Seth and Geoffrey Randall * Article on "Portfolio 2001" by John Katz * Excerpt from "In Sam We Trust": the story behind Wal-Mart * Sun Microsystems: "The Inside Story of Scott McNealy" * Coming Soon * Bestsellers "The Motley Fool UK Investment Guide" by David Berger, David Gardner and Tom Gardner "Customers.com" by Patricia Seybold "Trading Online" by Alpesh Patel ***WHAT WE'RE READING*** "Permission Marketing" by Seth Godin http://www.amazon.co.uk/exec/obidos/ASIN/0684856360/entertainments08 Consumers are a fickle bunch. You work hard for them, develop great products and what happens? They ignore you. You tell them how smart your service is until you're blue in the face but they still don't want to know. "Permission Marketing" promises to get their undivided attention. Commerce for consenting adults. "Unleashing The Killer App" by Larry Downes, Chunka Mui and Nicholas Negroponte http://www.amazon.co.uk/exec/obidos/ASIN/087584801X/entertainments08 What do the Welsh longbow, the compass and the Apple Macintosh have in common? They are all "killer apps"--technological breakthroughs that wiped away everything that came before them. Whatever your company does, there's probably a killer app lurking somewhere. "Unleashing the Killer App" shows how to find it and tame it. "The Grocers" by Andrew Seth and Geoffrey Randall http://www.amazon.co.uk/exec/obidos/ASIN/0749421916/entertainments08 Serving up a man-size slab of retail therapy, Seth and Randall's "The Grocers" is a wide-aisled sweep through the rise and rise of the supermarket super-business. Opening at the local shop, this spree takes us all the way through to GMs and the recent Wal-Mart incursion. Checkout the latest off-the-trolley solution. ***ARTICLE ON "PORTFOLIO 2001" BY JOHN KATZ*** Investors should be well-informed, have prospects well researched and be primed to pounce if compelling buying opportunities emerge. "Portfolio 2001" has the millennium mapped. In an exclusive essay for Amazon.co.uk, John Katz makes a case for administering with portfolio. Business & Finance ***EXCERPT FROM "IN SAM WE TRUST": THE STORY BEHIND WAL-MART*** Since Wal-Mart began to spread out of the US, it has devoured its way to the top spot in Canada and Mexico and raced to fourth position in Germany. With the recent Asda takeover, Wal-Mart has now made its presence felt here and consumers and rival retailers are waiting expectantly for the effects. "In Sam We Trust" looks at the business behind the biggest retail chain. Business & Finance ***SUN MICROSYSTEMS: THE INSIDE STORY OF SCOTT MCNEALY*** When Sun Microsystems condensed its vision into a company slogan in 1985, most of the world was mystified. "The network is the computer"? What's that all about? Some years later, the power of computer networks truly revealed the depth of that prescience. "High Noon" gives the inside story--beginnings, javaman and struggles with Microsoft included---of Scott McNealy and his Sun rising. Business & Finance ***COMING SOON*** "The Motley Fool UK Investment Workbook" by David Berger and Bruce Jackson http://www.amazon.co.uk/exec/obidos/ASIN/0752217879/entertainments08 "Digital Darwinism" by Evan Schwartz http://www.amazon.co.uk/exec/obidos/ASIN/0140286845/entertainments08 "Futurize Your Enterprise" by David Siegel http://www.amazon.co.uk/exec/obidos/ASIN/0471357634/entertainments08 ***BESTSELLERS*** "The Motley Fool UK Investment Guide" by David Berger, David Gardner and Tom Gardner http://www.amazon.co.uk/exec/obidos/ASIN/0752224395/entertainments08 "Customers.com" by Patricia Seybold http://www.amazon.co.uk/exec/obidos/ASIN/0712680713/entertainments08 "Trading Online" by Alpesh Patel http://www.amazon.co.uk/exec/obidos/ASIN/0273635417/entertainments08 ****** You'll find more great books, articles, excerpts and interviews in Amazon.co.uk's Business & Finance section at Business & Finance
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