80% of consumers worldwide now eat plant-based diets predominantly, according to Unilever CEO Alan Jope.
A plant-based diet is becoming more popular among consumers worldwide, according to Unilever CEO Alan Jope. Phytoeating is not just a fad, but an "inexorable" trend that's here to stay, jokes Jope. Almost every country in the world, including emerging markets, is moving towards plant-based diets, Jope told The Guardian. By 2027, Unilever plans to increase its plant-based meat and dairy products to €1 billion ($1.2 billion), a five-fold increase over its current sales.
The Hive in the Netherlands, a food development center hosted by Unilever, has received $94 million in investment to advance plant-based innovation. Jope hopes that the Hive will drastically transform the global food system by working with academic researchers, startups, and other partners to create plant-based meat and green packaging.
With the addition of vegan ice cream flavors to its Ben & Jerry's, Breyers, Talenti, and Magnum brands in recent years, Unilever has expanded its portfolio of plant-based products. 2018 marked Unilever's acquisition of Holland's De Vegetarische Slager ("The Vegetarian Butcher"), which has partnered with chain restaurants worldwide to introduce vegan meat options, including Burger King restaurants in Mexico, Germany, and China.
During Veganuary this year, Hellmann's in the United Kingdom expanded its vegan mayo offerings with three new flavors, including garlic, chipotle, and bacon sauce.
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