Paws & Claws Holistic Animal Clinic's brand identity was built on their market differentiator: holistic veterinary care, including massage and acupuncture to reduce pain and anxiety for pets.

Brand standards were developed to define brand colors, fonts. The logo standards include examples of incorrect use, minimum size, full-color and one-color versions.

One of the best parts of the job is meeting the people whose story you are promoting. Cliff lost more than 100 pounds with his bariatrics surgery, which made his a great story to tell. He was not only a stunner with a million-dollar smile, he was so proud to be featured on billboards and in ads.

To promote their accreditation of Bariatric Surgery Center of Excellence, Via Christi Weight Management’s Live Lighter campaign was born with out-of-home, direct-to-consumer and traditional print ads.

Live lighter campaign direct-to-consumer mailer

Traditional print ads submitted in various sizes to various publications.

Different mailers were designed with ample white space and custom infographics to help Spirit employees understand the change to a managed care model, Healthier You by Via Christi Health.

I directed and cast the photo shoot for all the images in this reminder postcard.

Multipage folded direct mail piece with custom photography and infographics.

Menu, table tent, carry out menu and website were developed to promote Pasta Amore’s brand promise, “Our food will always be fun, fresh and filled with love.” .

Note: class projects

Trifold carry-out menu to demonstrate mastery of Adobe InDesign's paragraph styles, element alignment and ability to stay consistent within brand standards.

Pasta Amore's website coded from scratch.

Patient education pieces were developed to reduce readmissions of heart failure patients.

Instructional video player is encased in a presentation folder