Season 17, Episode 13 - "Everybody Hates Radio"
Kenny hires a prestigious agency to devise the latest ATLY ad campaign, and is continually let down by their suggestions. Kenny eventually decides to take on the task himself, and asks around the station to find what kind of ads people listen to. In his quest, Kenny is dismayed to find that none of the employees listen to the radio in their free time, and realises that it isn’t as popular as it used to be. Determined not to give up, Kenny gives the employees “homework”: to find a radio station they like and write an essay about it. Although they are initially unimpressed, Kenny promises them a week off if they do it for him. Gil and Bulldog are surprised to find just how poor ATLY’s programming is, so they focus their essay on how it can be improved. Unfortunately, Kenny is less than impressed and the ad campaign is no way near completion.
