#1 - The Effective Salesperson
Time: 8 - 12 minutes
Objectives:
- Learn a technique for selling an inexpensive product in a
retail store.
- Recognize a buyer's thought processes in making a purchase.
- Elicit information from a prospective buyer through questions.
- Match the buyer's situation with the most appropriate product.
#2 - Conquering the "Cold Call"
Time: 10 - 14 minutes
Objectives:
- Learn a technique for "cold call" selling of
expensive products or services.
- Recognize the risks buyers assume in purchasing.
- Use questions to help the buyer discover problems with his or
her current situation.
- Successfully handle buyer's objections and concerns.
#3 - The Winning Proposal
Time: 5 - 7 minutes
Objectives:
- Prepare a proposal advocating an idea or course of action.
- Organize the proposal using the six-step method provided.
#4 - Addressing the Opposition
Time: 7 - 9 minutes for the speech plus 2 - 3 minutes for the
question and answer period.
Objectives:
- Prepare a talk on a controversial subject that persuades an
audience to accept or at least consider your viewpoint.
- Construct the speech to appeal to the audience's logic and
emotions.
#5 - The Persuasive Leader
Time: 6 - 8 minutes
Objectives:
- Communicate your vision and mission to an audience.
- Convince your audience to work toward achieving your vision
and goals.