Toastmasters Advanced Manual - Persuasive Speaking The RAT Pack Toastmasters Club, Roseville, MN

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Communications & Leadership Advanced Manual
Persuasive Speaking


Last Edited:  09/01/02
  

#1 - The Effective Salesperson
Time: 8 - 12 minutes
Objectives:

  • Learn a technique for selling an inexpensive product in a retail store.
  • Recognize a buyer's thought processes in making a purchase.
  • Elicit information from a prospective buyer through questions.
  • Match the buyer's situation with the most appropriate product.

#2 - Conquering the "Cold Call"
Time: 10 - 14 minutes
Objectives:

  • Learn a technique for "cold call" selling of expensive products or services.
  • Recognize the risks buyers assume in purchasing.
  • Use questions to help the buyer discover problems with his or her current situation.
  • Successfully handle buyer's objections and concerns.

#3 - The Winning Proposal
Time: 5 - 7 minutes
Objectives:

  • Prepare a proposal advocating an idea or course of action.
  • Organize the proposal using the six-step method provided.

#4 - Addressing the Opposition
Time: 7 - 9 minutes for the speech plus 2 - 3 minutes for the question and answer period.
Objectives:

  • Prepare a talk on a controversial subject that persuades an audience to accept or at least consider your viewpoint.
  • Construct the speech to appeal to the audience's logic and emotions.

#5 - The Persuasive Leader
Time: 6 - 8 minutes
Objectives:

  • Communicate your vision and mission to an audience.
  • Convince your audience to work toward achieving your vision and goals.

 

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