As part of a campaign to promote one of the newest innovational retrieval tools, the challenge was to design according to field complications from feedback. Over the years feedback was collected from customers regarding how they’d like to be able to improve the use of segments for the retrieval tools. We sorted through thousands of customers feedback to figure out the requirements for the new segment tool design. I was tasked to design and develop the technical 2D and 3D models for both video and print marketing material.
Drill '19 was a campaign to promote the newest addition to our drill bit tool collection. We decided to create a simple one-page that explained the benefits of the tool and how it works, encouraging customers to try our product. The device already established quite a strong visual style which gave me a pretty good idea of what the technological highlights should convey. Using the tool as a guide, I created icons and deliberately defined the large and chunky grinding components for features.
As the backbone and the remaining foundational components left behind after the job is done. This 3D system image was created as part of a training series and line base material for internal and external information for about wellheads.