Intrigue or startle readers.
Give them something a little odd...a little surprising.
Example:
"In Havana, the calendar may change, but every year is 1955."
Be descriptive, but doublecheck that the intro ties into the article's subject.
TWO
Use lots of quotes. Don't say something yourself when your source has already done it for you.
THREE
Be concise. Get to the point, *especially* the lead paragraph.
FOUR
Blend in some fiction writing techniques (especially in features.) Use descriptive words that people don't expect. Describe how your source said something (laugh or frown?). If the location where you interviewed your source is pertinent to the story, toss in a little bit of setting.
Don't wander or go off on tangents.
As we say in advertising, make the product the hero!
