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Jan’2004 –
Till Date
Ybrant Technologies Inc.
Hyderabad
Manager- SEO
Responsibilities:
- SEO Business Head, Generation of new business and support
company in generating new trade leads via internet marketing, managing
a team of Internet marketing executives, major account handling.
- Heading a team of 8 members
- SEO Startegy making, Keyword finalization, monitoring
the work done by Content Writer, HTMLizer, Meta tags, Fianlization of
List of LinkPrtners & Search Engines.
- PPC Campaign Management
- Web Stats Maintenance
- Search Engine Ranking Maintenance
- Publication of Press Releases
- Marjory over all monitoring
and making the department profit center and run independently.
Profile involves lots of internet research, market analysis,
compilation of reports, data mining from internet and making online
network of business associates.
- Projects Handled: Expensable.Com. Innovatemotorsports.Com,
usagreetings.com, eCreditCards.Com, HousePlans.Com , gostats.com, are
few among performing sites.
May’2002– Dec’2003
ISHIR Infotech
P Ltd
New Delhi
SEO Specialist
Job Responsibilities:
- Headed a team of 3 Members - Content Writer, HTMLizer,
Link Submitter
- Search engine optimization and promotions
- Site Analysis according to search engine ranking
compatibility
- Keyword and key phrases selection with competition
analysis
- Deciding the theme of the page for search engine
ranking
- Making theme oriented Meta Tags which includes
Title, Description & Keywords for each page
- Check Proper tagging and dead links
- Content Optimization & Code Modification/Optimization
- Increase Page Rank of Site
- Maintaining the client’s rankings on search engines
- Achieving top rankings for the client’s website
- Banners Advertising and Performance management
- Internet Traffic management
- Affiliate Marketing and Partners Management
- Link Building/Link Popularity Management
- Doing continuos R&D for new ways of Site
promotion
- PPC Management
- Maintaining relationship with search engines
- E-Zines promotion management
- Site auditing and recommending optimizations
- Directory Listings
- Client Statistics Analyzing using various software
- Tracking and reporting
- Best Practice management
- Preparing the online promotion strategy for Indian
& abroad clients
www.ishir.com
www.whitesoflondon.co.uk
www.transindiaholidays.com
www.travel-in-india.com
www.heritageoverseas.com
www.towerhunter.com
www.decors.com
www.rugsforlife.co.uk
www.ercohotels.com
www.mauritiustours.com
www.peace4world.org
www.discountdressonline.com
www.century-overseas.com
www.aristocraftinternational.com
www.lepassagetoindia.com
Invest Club, Inc.
USA
(US based company selling
online software for investment clubs)
Search Engine Optimizer
Responsibilities: Invest Club, Inc has
outsource the complete project for optimization & promotion. Maintained
the site in top 10 with major keywords for One complete year. It was individual
project for maintaining and promoting the complete site. Location Delhi.
Sites: http://www.investclub.com/ & http://www.shareclubs.co.uk/
27th
Sept’2000 – April’2002
Span International
New Delhi
Manager-eMarketing
- Web site analysis
& strategy development: benchmark of current Standings in the 16
most important search engines and directories on agreed keywords, key
competitor analysis in search engine ranking on same keyword and phrases,
content creation (visible and invisible), off the page analysis or link
popularity of competitors
- Search Engine Optimization
& Implementation services: Visible page content writing/editing,
page layout and site structure to support top ranking into search engines/directories,
creating or editing meta tags and title tags, search engine optimization,
search engine submission and directory submissions follow up to ensure
success
- Ranking Maintenance:
monthly monitoring, resubmission, monitoring new futures of search engines,
suggestions from askjeeves.com and allexpert.com, about.com, link popularity
report, comparison of competitors' keywords
- Yahoo Web rings, message
boards, Monthly news bulletins- introduce additional new facilities,
Create chat clubs and Cyber community on specific topics, Inviting the
other club members to join and furnish additional facility/benefits
to club members
- To increase traffic
and Popularity Link exchange or requesting other sites of high traffic
trade wise to put our site link, Generate traffic through classified
ads, Traffic analysis through log files and keywords
- Search Engine Optimization
done for: www.spantours.com, www.theluxurytrains.com & www.himachaltourist.com
Approximate business
of Rs. 1 Crore 36 Lacks from 3 Websites
8th April’1999-
26th Sept’2000
India International House
Ltd.
New Delhi
Asst Manager-Overseas Business
- Headed the department constitutes 15 technocrats
- Introduced the concept of retail online shopping with
credit card acceptance
- eBranding Brass builder hardware by name " BRASS
'R' US". Used ALT TAGS, META TAGS, KEY WORDS, DOORWAY Pages FOR
WEBSITE PROMOTION
- Used Free and Paid services of website promotion tools
like ADDWEB, Submit it and add-url, web position gold and many others
- Trading platforms like IECWORLD, EC21, Alibaba and
various platforms National or international to promote online business
and to make the site more business oriented.
- Search Engine Optimization
- Placed most of the websites in top 10 of the most of
the search Engines like yahoo, AltaVista, Lycos, WebCrawler, msn, Aol,
northern light, google, inktomi and many more.
- Tie-ups with Real names for keyword reservation
- Multicards and Very sign peoples for credit card acceptance
- Promotion of wholesale and retail website
- Putting offers at Trading platforms
- Content writing for Introduction
- Most Target customers/ sectors/industries
- Websites worked for:- www.builderhardware.com, www.atozbrass.com
& www.thefactoryoutlet.net
- Brand Promotion/ Positioning
- Generating export
opportunities through ITPO, Indo German Chamber of Commerce, EEPC, Indo
American Chamber of Commerce
- Represented in The fair organized
for HOME DEPOT from USA at ITPO New Delhi & Represented in the Bilateral Delegation
of Israel and India
- Approx business of
US$ 1,50,000 (As individual Contribution)
July’1998- March’1999
Apex Software.
NEW DELHI
Senior
Marketing Executive
o Target Market identification
o Customer support
o Booking orders and processing on time
o Website Analysis and website promotion to get hits at the customer's site
o Started sales for the company in Aligarh(U.P)
Feb’1997- June’1998
Inet India Solutions Pvt Ltd.
NEW DELHI
Marketing
Executive
Web sites / web space Selling
Website Analysis and website promotion (to get hits at the customer's site)
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