| Is Advertising taking over our lives? Anti-Advertising Project Steven Evans English Professor Jason Snart |
 |
| "But we're not spending nearly as much time as its designers did." (Common Culture, Ch.2 intro 48) |
| When we go through our day we hardly ever pay attention to an advertisment for more than a second or two. Advertisers spend alot of time researching their consumers and designing ads that will stick in the minds of the targeted demographic. Once they get the attention of the consumer they only have a few seconds to pitch their product, so they spend time to make the advertisment appealing in a very short time. |