The Small Business Rountable--Press Release Sample

The Small Business Roundtable
A Small Business Resource Forum

Using Press Releases

To give your press release a professional flair and preserve the importance of the various elements in your Press Release, maintain the relative size and position of the various elements illustrated in the press release template below.
You should consider using a press release any time your organization has a news worthy event. Some common news worthy events are:

• When it's created or when its legal entity is restructured,

• When the organization moves into its intial or new office location,

• When a member of the organization is making a presentation to a prestigious or civic organization,

• When someone is promoted to a senior management position in the organization

• When the organization announces its financial results or other significant financial activities such as, stock offering, additional funding, awarded contracts,

• Whenever someone in the organization or the organization itself is the recipient of an award, or

• When the organization the a major donor or sponsor of an event.

While specific news media may have a specific format they would like you to use, the press release template illustrated below, is widely accepted. You should check with the news organization for their preference; however, because the less effort you require the editor to make the more likely you are to get your press release included in their media.

Press Release Template


Add Your logo here


PRESS RELEASE
	< Enter Date Here > FOR IMMEDIATE RELEASE
For more information, contact: <Enter your first and last name> <Enter your business address> <Enter city, state, and zip code> Business Phone: <Enter phone number > Home Phone: <Enter home phone number> FAX: <Enter FAX number> Website: <Enter web site address here> eMail: <Enter eMail address here>

Capitivating Headline Here with Verbs in Present (Action) Tense and in the Active Voice

The first paragraph should contain the most important elements. Writing a press release should be like construction a pyramid, only in reverse: the most important, foundational information is placed at the TOP of the message. The exception to this is a feature-style release which takes considerably more skill to craft. Try to keep your paragraphs short and "punchy" so that the release reads as a good news article would. Also, the optimal length for a one page, straight forward release is 400 words or less. If you can't say it in that amount of space, you may want to consider breaking the message up into a series of releases or perhaps embarking on a feature-style story "A quote from an industry expert or leader at your organization is good to include," says Press Ignite, LLC, an expert in the business of Public Relations and Press Releases. "Breaking quotes up into two parts is a good way to break the monotony and also give more credibility to the words by introducing your speaker and his/her qualifications." ...(Continue story) To learn more about <Enter business name>, visit <Enter your web site address>, email <Enter you email address>, or call <Enter your business phone number>.
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To give your press release a professional flair and preserve the importance of the various elements in your Press Release, maintain the relative size and position of the various elements illustrated in the press release template below. You should consider using a press release any time your organization has a news worthy event. Some common news worthy events are:
	•	When it's created or when its legal entity is restructured,
	•	When the organization moves into its intial or new office location,
	•	When a member of the organization is making a presentation to a prestigious or civic organization,
	•	When someone is promoted to a senior management position in the organization
	•	When the organization announces its financial results or other significant financial activities such as, stock offering, additional funding, awarded contracts,
	•	Whenever someone in the organization or the organization itself is the recipient of an award, or
	•	When the organization the a major donor or sponsor of an event.
While specific news media may have a specific format they would like you to use, the press release template illustrated below, is widely accepted. You should check with the news organization for their preference; however, because the less effort you require the editor to make the more likely you are to get your press release included in their media.