While working as Director Public Relations for Pakistan Air Force, I was tasked to establish an
advertising agency for 'Shaheen Foundation' at Islamabad. This provided a unique opportunity to organize and setup 'HAWK Communications
& Advertising Consultants' from a scratch.

As the pioneering General Manager (1997- 1999) for HAWK, I gathered a Talented bank of Creative and Professional people, Provided them with plush facilities and the best hardware and software to make a creative atmosphere.Our Activites included Television Productions, Organizing Entertainment Events, Product Launches and Promotions, Press Coverage, Holding Seminars / Conferences, Providing Outdoor Publicity and Direct Marketing.

HAWK became a member of 'Pakistan Advertising Association' and subscribed to 'All Pakistan News Paper Society', 'Pakistan Television Corporation', 'Network Television Marketing', 'Pakistan Broadcasting Corporation', 'Shaheen Pay TV', 'Entertainment Network' and 'FM 100'.

During this period a challenging venture came up to run an independent television channel on 'Shaheen Pay TV (SPTV)'. The 'Family Channel' was organized and put on air for 'Test - Transmissions' on the 14th of August 1997. The transmissions ran for two years.

Hawk also Won a number of renowned clients in open competition. These include :
Pakistan Postal Service, Heavy Mechanical Complex, Civil Aviation Authority, Shaheen Air, Pakistan Air Force and numerous others.