July 12,
2004
Sinchi have signed up
Chinese lozenge makers Golden Throat as their main sponsors for the rest of the
season.
The
$150,000 deal will see the Chinese club, previous tagged as Sinchi
TV, rebranded as Sinchi
Golden Throat.
China’s
ambassador to Singapore Zhang Yun who was at the
press conference to announce the tie-up said Sinchi
is an important project for Chinese football & as Golden Throat is an
important enterprise in China, the tie-up is prefect for both for them. Also
she hoped Sinchi will progress in the S-League with
this sponsorship as the club has a long way to go at the moment.
Golden
Throat, who hold a 35% share of the lucrative lozenge
market in
The company
also has Brazilian superstar Ronaldo endorsing their
products, & Golden Throat managing director Jiang
Peizhen raised the prospect of bringing him to
Sinchi also announced at
the press conference the appointment of former Chinese Football Association key
man Fan Guang Ming as their new executive manager in
charge of team affairs and sponsorship.
Fan, who
oversaw competitions and sponsorship at the CFA, joins technical director Zhuo Shusheng in a new-look
management structure.