January 1 2004

NTUC & Yeo Hiap Seng will joined force for the 2004 S-league season. The deal for the league for the 2004 season could be worth $1.2 million.

NTUC had been the sole sponsor for the S-league for the last 3 season & had pumped in $3.5million during that period.

In October 2003, NTUC CEO had indicated the company was not happy with the progress of the league & may pull out. However in less than 1 month, NTUC had a turnaround in their thinking & promised to continue their support of the league. It was added that the NTUC would get another company to co-sponsor the league.

It was finally revealed as Yeo Hiap Seng. It is a household name in Singapore & Malaysia & is the leading producer of carbonated & non-carbonated beverages in the SEA region. It is also involved in other sectors such as property development.