DoubleClick Enables eBay to Provide a New Service for Its Sellers Called Keywords on eBay -
NEW YORK, Jun 24, 2003 /PRNewswire-FirstCall via COMTEX/ -- DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing tools for advertisers, direct marketers and web publishers, today announced that eBay, The World's Online Marketplace(R), has entered into a global multi-year agreement to use DoubleClick's online advertising solutions.
eBay will use DoubleClick's online advertising solutions to enhance the efficiency performance of its online advertising programs, and to provide the ad serving and management capability for its new Keywords on eBay service announced today. The service enables eBay sellers to reach targeted buyers on eBay through 'bid-per-click' keyword advertising. It gives eBay a powerful way to optimize its online advertising inventory while empowering sellers to increase traffic and drive more buyers to their item listings or Store within the eBay marketplace.
"DoubleClick's ad serving capability provides an important piece of the technology needed for our new Keywords on eBay advertising service for eBay sellers," said Mark Evans, Director of Planning and Operations for eBay's strategic partners group. "Our relationship with DoubleClick allows us to provide a robust marketing tool that will strengthen our sellers' businesses within the eBay marketplace."
Under the agreement, eBay will use DoubleClick's DART for Publishers solution, a hosted, enterprise-class advertising serving and management solution, which helps web publishers efficiently manage, serve and report on online ads.
"We are very excited to have the world's online marketplace select DoubleClick," said Doug Knopper, Vice President and General Manager, Online Advertising Solutions, DoubleClick. "Our unique global capabilities and scale will ensure that eBay has the solutions needed in order to increase the efficiency of its online advertising programs, while delivering greater value and performance for its community of users."
DoubleClick provides comprehensive online advertising solutions to more than 900 advertisers and agencies, including all of the top ten global advertising agencies. DART for Advertisers is a hosted advertising management and serving solution, designed to help marketers reach their online goals efficiently and effectively. Additionally, DoubleClick also offers DART for Publishers and DART Enterprise ad serving solutions that help publishers monetize their content and generate revenue.
For more information about DoubleClick's ad management solutions, please visit www.doubleclick.net.
About DoubleClick Inc.
DoubleClick is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 21 offices around the world.
SOURCE DoubleClick Inc. Jennifer Blum, Corporate Communications of DoubleClick Inc., +1-212-381-5705, or [email protected] http://www.doubleclick.com