Hiring managers tend to spend more time with resumes than
with cover letters. Some even have their assistants staple the cover letter behind
the resume. But job hunting is a highly competitive process; most managers do read
cover letters; and a powerful cover letter can often make the difference between
getting invited to an interview or not.
Bob Adams
President
Adams Media Corporation
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Marketing Your Cover Letter
The best way to distinguish yourself is to highlight one or
two of your accomplishments or abilities that show you are an above-average candidate
for this position. Stressing only one or two unique attributes will increase your
chances of being remembered by the recruiter and getting to the interview stage,
where you can elaborate on the rest of your accomplishments.
While your resume is a summary of your credentials, your
cover letter should essentially be a sales pitch. Your aim is to demonstrate why your
skills and your background make a perfect match for the position you're applying for.
Both tips are from:
Laura Morin
Every Woman's Essential Job Hunting & Resume
Book
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Common Mistakes to Avoid
Adhering to a single bland, "one-size-fits-all" cover letter
is a common mistake. Remember, different circumstances require different letters.
Martin Yate
Author of Knock 'em Dead: The Ultimate Job
Seekers Handbook
Many applicants spoil the professional look of a cover letter
by sending it out in a handwritten envelope. Remember that much corporate mail gets
sent with envelope attached. Make sure your envelope matches the professional look of
your letter and resume.
John Santoro
Director, MBA Recruiting
Warner-Lambert
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Brevity
Cover letters should be short and specific. A well written
resume will highlight your skills. They need not be repeated in the cover letter.
Jeana Townsend
NATIONSBANK
Cover letters should be brief, direct and focused. Recruiters
do not have the time to read a lengthy letter. Regarding phone technique, there is a
fine line between being politely persistent and being annoying/harassing.
Paula Goodman
Vice President
Management Associate Programs
Citibank, NA
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