My uncle has started a local baby furniture business and is looking to get his business and name along with his products out to new parents and beyond. One goal is to bring back a more personal feel to shopping then how the big box stores operate. Visitors to his site will get a feeling that they will get someone who cares about them as consumers and will provide answers to questions they may have regarding products and services. This would be very helpful with first time parents. In addition, the target demographic would be more focused on new parents and those that may be looking to purchase baby products for friends and family. Finally, the geographical location would at first target the locale communities and then would expand through extended mail order to reach further locations. Since the site is centered around selling baby products, there will be a link to display descriptions of the most popular products. The website will allow customers the option to purchase products either online or in the store.
Future improvements I would make would be to add a virtual tour. This video would show a tour of my uncle's store which would include products, how the company works, location along with interviews of employees and their positions within the company. It would again show to the customer that Lullaby Baby employees are experienced and ready to help first time and seasoned parents in selecting the best baby products for every situation. In addition, I would include links to additonal products and add new locations as the business expands. This could incorprate google maps to let customers find locations within their area.