Apple
Mission Statement
Apple designs Macs, the
best personal computers in the world, along with OS X, ilife,iwork and professional software. Apple leads the
digital music revolution with its iPods and iTunes online store. Apple has
reinvented the mobile phone with its revolutionary iPhone and App Store, and is
defining the future of mobile media and computing devices with iPad.
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Analysis:
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customer: Youngsters
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Market: whole world
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Philosophy: Connectivity
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Technology: Latest
