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22 Insider Tips to Working from Home Successfully

Copyright October 2005 Gobala Krishnan  

Marketing and Promotion

Your home business is NOT about YOU. It’s about everyone else around you, how you connect to others and let them see the value that your business can provide: 

19.What’s your Instant Impact Message?

Most small or home business owners can’t describe their business in one sentence. Even when they do, it speaks nothing of the uniqueness of their business. “I do internet marketing” is a statement that does nothing to promote your business to others. Instead, if you say “I help small businesses with low budgets find unlimited clients over the Internet using affordable and simple solutions” then you now have a ‘value statement’ that will stick in the minds of others even when they sleep. Having your own Instant Impact Message is the toughest, and most important thing you can do to successfully market your business. Don’t describe what you do – describe the value that others can get from YOU. 

20.Don’t forget the power business cards

If you used to hand out business cards to clients in your former company, why stop now? Business cards are a cheap and good way to advertise and promote. But instead of putting useless jargon and boring titles, put in your Instant Impact Message. 

21.Offer free coaching

No matter what type of business you do, you can always offer free coaching to your prospective clients. Just do a simple class where you can teach them how to speak better, listen better etc. etc. Free coaching can help you cement your position as an expert in your field. When people like what they get from you for free, they are more likely to become paying customers and self-driven marketing machines for your business. Remember that the best way to master your skills is to teach them to others. As Jim Rohn says, “Service to many leads to greatness”… 

22.Maximize your local contacts

So over the years you developed a good relationship with the owner of the restaurant right opposite where you live. Now that you have your own business, you have to maximize ALL the contacts you collected over the years.

The people you’ve met in your previous job or social functions can give you extra marketing leverage. So talk to the restaurant guy. See if you can work out a mutually beneficial business relationship. Everyone around you, if you know how to do it, can help you grow your business.

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