2003 Advertising Career Conference Suggested Reading List

The following list of books and videos is a collection of favorites from the advertising and communications professionals participating in this conference. We hope they may be of interest and help as you prepare for and pursue your career.

Advertising by Michael L.Rothschild. Heath, Lexington, MA © 1987.

Advertising's Role in Society by John S. Wright. West Publishing Co., St. Paul, MN © 1974.

Advertising and Consumer Psychology by Larry Percy. Lexington, Lexington, MA © 1983.

Advertising Career Directory by Ronald Fry. 4th Edition. Career Press, Inc., Hawthorne, NJ. Telephone: (973) 427-0229. © 1990.

Advertising Media Planning by Jack Z. Scissors. Crain, Chicago © 1982.

Advertising Procedure by Otto Kleppner. Prentice-Hall, Englewood Cliffs, NJ. © 1986.

All Consumers Are Not Created Equal by Garth Hallberg. John Wiley & Sons, Inc. © 1995.

Annual of Advertising and Editorial Art by the Art Directors Club of New York.

The Art of Writing Advertising by Denis Higgins. NTC Business Books, Chicago. Reprinted © 1989.

"Behind the Scenes: The Advertising Process at Work" A 30-minute video by The Advertising Educational Foundation, 666 Third Avenue, New York, NY 10017. Telephone (212) 986-8060.
© 1990.

The Benevolent Dictators by Bart Cummings. Crain, Chicago. © 1984.

Bill Bernbach's Book by Bob Levenson. Random House, NY. © 1987.

Career Opportunities in Advertising and Public Relations: A Comprehensive Guide to the Exciting Careers Open to You in Advertising and Public Relations by Shelly Field. Facts on File, Inc. © 1990.

Career Opportunities for Writers: A comprehensive Guide to the Exciting Careers Open to You as a Writer. Revised Edition by Rosemary Ellen Gulley. Facts on File, Inc. © 1991.

The Complete O&A Job Interview Book by Jeffrey G. Allen. Published by John Wiley & Sons. © 1988.

Confessions of an Advertising Man by David Ogilvy. NTC Business Books, Chicago. Reprinted © 1988.

Consumer Insight Workbook: Hitting The Sweet Spot by Dr. Lisa Fortini-Campbell. The Copy Workshop, 2144 N. Hudson, Chicago, IL 60614. Telephone: (312) 871-1179.

Contemporary Advertising by Courtland Bovee. Richard D. Irwin, Homewood, IL © 1986.

The Copy Workshop Workbook by Bruce Bendinger. 4th printing 1991. The copy Workshop, 2144 N. Hudson, Chicago, IL 60614. Telephone: (312) 871-1179.

Creative Management by William A. Marsteller. Crain, Chicago. © 1981. The Creative Mystique by John M. Keil. Wiley, NY © 1985.

Creative People At Work by Edward Buxton. Executive Communications, Inc., New York, NY © 1983.

Cutting Edge Advertising by David Abbott. Pearson Education. May © 1999

The Determined Person's Guide to Getting a Job in Advertising by Lintas: New York. To obtain a copy, write to Patricia A. Ransom, Senior Vice President, Director of Personnel, Lintas: New York, One Dag Hammarskjold Plaza, New York, NY 10017-2203.

Essentials of Advertising Strategy by Don E. Schultz. Crain, Chicago. © 1981.
The Female Advantage: Women's Ways of Leadership by Sally Helgesen. Doubleday Currency, New York. © 1990.

Getting Into Advertising: A Career Guide by David Laskin. Ballantine Books. © 1986.
Go For It! A Guide To Careers in Advertising by The American Association of Advertising Agencies. AAAA New York, NY. © 1989.

Guerrilla Tactics in the NEW Job Market by Tom Jackson. Doubleday, New York, NY. © 1991.

High Impact Resumes and Letters by Dr. Ronald Krannich. Impact Publications, Manassas, VA. Telephone: (703) 361-7300. © 1990.

How to Approach an Advertising Agency and Walk Away With The Job You Want by Barbara A. Ganim. VGM Career Horizons. © 1993.

How To Prepare Your Portfolio: A Guide for Students and Professionals by Ed Marquand. Revised Edition. Art Direction Book Company. © 1988.

How To Put Your Book Together and Get A Job in Advertising by Maxine Paetro. Book and/or a 26 minute video (1991). The Copy Workshop, 2144 N. Hudson, Chicago, IL 60614. Telephone: (312) 8711179. © 1990.

How To Turn An Interview Into A Job by Jeffrey G. Allen. Published by John Wiley & Sons. © 1988.

The Image Makers by William Myers. Time Books, NY. © 1984.

Inventing Desire by Karen Stabiner. Simon & Schuster, NY. © 1993.

Madison Avenue USA: The extraordinary business of advertising and the people who run it by Martin Mayer. NTC Business Books, NTC Publishing Group 1992. © 1958, renewed 1986.

Magazines Career Directory. Edited by Bradley J. Morgan. Visible Ink Press. © 1993.

The Magazine: Everything You Need To Know To Make It In The Magazine Business. Third Edition by Leonard Mogel. The Globe Pequot Press. © 1992.

Making It In Advertising by Leonard Mogel. Collier Books. Macmillan Publishing Company. 1993.

Making it in the Media Professions by Leonard Mogel. Collier Books. Macmillan Publishing Company. © 1993.

Making it in Public Relations by Leonard Mogel. Collier Books. Macmillan Publishing Company. © 1993.

Marketing: An Introduction by Philip Kotler. Prentice-Hall, Englewood Cliffs, NJ. © 1987.

The Marketing Imagination by Ted Levitt.

Media Planning: A Quick and Easy Guide by Jim Surmanek. Crain, Chicago. © 1985. The Mirror Makers by Stephen Fox. William Morrow, NY. © 1984.

My Life in Advertising/Scientific Advertising by Claude Hopkins, NTC Business Books, Chicago. Reprinted. © 1988.

The New How to Advertise by Kenneth Roman and Jane Maas, St. Martin's Press, New York, NY. © 1992.
Not Just Another Job by Tom Jackson. Time Books, Random House, New York, NY © 1992.

Ogilvy on Advertising by David Ogilvy. Vintage Books. © 1987.

Opportunities in Advertising Careers by S. William Pattis. VGM Career Horizons, a division of NTC Publishing Group. © 1992.

Opportunities in Direct Marketing Careers by Anne Basye. VGM Career Horizons, a division of NTC Publishing Group. © 1993.

Opportunities in Magazine Publishing Careers by S. William Pattis. VGM Career Horizons, a division of NTC Publishing Group. © 1992.

Opportunities in Newspaper Publishing Careers by S. William Pattis. VGM Career Horizons, a division of NTC Publishing Group. © 1992.

The Perfect Job Search by Tom Jackson. Doubleday, NY, NY. © 1992.

The Perfect Resume by Tom Jackson. Book and computer disk. Doubleday, NY, NY. Disks from Permax Systems, Inc. Telephone: (608) 222-8804. © 1990.

Perfect Resume Strategies by Tom and Ellen Jackson. Doubleday, NY, NY. © 1992. The Positioning by Trout & Reis.

Radio & Television Career Directory. Second Edition, edited by Bradley J. Morgan. Visible Ink Press. 1993.

Resumes for Communications Careers with Sample Cover Letters by the editors of VGM Career Horizons, a division of NTC Publishing Group. © 1991, 1992 printing.

Strategic Advertising Campaigns by Don E. Schultz, Dennis Martin, William P. Brown. NTC Business Books, Chicago. © 1987.

Successful Interviewing for College Seniors by John D. Shingleton. VGM Career Horizons, a division of NTC Publishing Group. © 1992.

Tested Advertising Methods by John Caples. Prentice-Hall Inc., Englewood Cliffs; NJ. © 1974.
The Trouble With Advertising... by John O'Toole. Chelsea House, NY. © 1981.

The 22 Immutable Laws of Marketing by Al Reis and Jack Trout.

What A Great Idea! Key Steps Creative People Take by Charles Thompson. Harper Perennial (Collins), New York, NY. © 1992.

The Young & Rubicam Traveling Creative Workshop by Harley Norins. Prentice, Englewood Cliffs, NJ. © 1990

 

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