Self-similarity is more than simple replication. Seeds do not directly produce seeds. Seed produce trees, which produce flowers, which produce fruit, which finally produce seeds, etc. The information for the whole tree (not just more seeds) is within every single seed and within every part of the tree. The information for another whole human lies within each and every part of the human. What if the information of the Universe was contained in every particle of the Universe? The fractual nature of reality is so obvious yet amazingly hidden to some. There exist macrocosms within microcosms within macrocosms. The continuum is a dense fractal pattern with no end and no beginning. Infinity spawns infinite infinities.