problem-statement: Once upon a time ....there was this mythological story about chanakya ...supposed to be a arthimetical-guru, running around the court room of a nonde-scripting in the anals!! of history. He was tasked to bring to task ...the learned men ...and keep ...what is termed law-order under-control. now to argu with learned men ...means ...to convince , as they are a learned-lot and to instigate order, an awful...task to bring to the learned to agreement!! chanakya ...discovered that best bet is given that these are a learned lot ...ask them to come-up with proposal's and their conclusions rather than walking up to him for a solution. ...chanakya no longer found himself orphaned ...he had lot of believer's , who would look upto him ...he discovered to manage is ... not to be managed!!, thus realizing he left into country-side to discover more colorful world, a world full of ignorance and bliss....to be learned is to be acknowledged ...to be acknowledged is all about knowledge-management the essence of learning is ability to guague what and to what extent can any knowledge transfer can take place, first or most basic factor being , the one being tasked or taking up the task to impart learning acknowledging, doing a SWOT if there can be any achieved out of the exercise. Essence of survival ...sustence is simply synthesized in a simple telugu-language: A a social event called marriage ...usually a dialapetry (this individual intends to convey the incongurence, at time's ...concottable or apprehensible meanings , usually having more than a single interpretation) term called "muthaidduvaluu" (male!!'s female!!'s ) throng upon the occassion for celebration( reason for fesitivity, the occassion for celebration!! ... ending of celebacy!!) Another dual ....communication ....twin edged knife ...kind... telugu pharse "sarasam saramsam .... sarasaloo aadestu ...BRAthakanistharo ....Brathukutharo ...telchadam ...telchukovadam" eg: a News letter orginating from 'replies@oracle-mail.com' ORACLE INFORMATION INDEPTH: The content writer's, content creater's ....icing the PR ...refer the business MOTTO of the organization/company viz. motives behind business Capturing the eye of masses ...business strategy from oracle-corp ....mass MAILing news letter ...to audience...customers alike Business Strategy ----------------- charging the ego of your board-panel ...product-innovation a pat on the back, inspire ...motivating to achieve!! Title : Can Thinking Like a Designer Spark Innovation in Your Enterprise?? INFORMATION INDEPTH NEWSLETTERS Executive Strategy Monthly Edition ....september edition 2009 Gist : Different By Design: Collaboration, Curiosity, and Flexibility Ignite Innovation in Your Workforce