The intention or purpose of all communication is to drive the point home!! 

                                ...let the other  morsel ...what you intend!!...role of language!!


Unfortunately, the myth of all communication is that, until some-one, some-body reach's a boiling point,
no action takes place i.e. nothing much is done until ...some-one or some-body is forced to the wall ...i.e. to react!!,

...this i believe is the guiding principle that is effective, and that determine's all individual's in their social, professional dealings.



OK, or felt afraid to tell a man how angry you were because you didn't want to rock the boat?

OK, or felt afraid to tell a man how angry you were because you weren't allowed to rock the boat?


so living being the way we are ...impulsive ...subjective to sense's ...temper, confidence,clout,attitude ...quite few attribute's
that drive's the behaviour of the individual's, social-groups.


The point is motto ...motive's ...thus for any communication a individual or individual's recieve ...perception...implication's


so to  truly connect with somebody ...and ellicit your required or expected behaviour is more than a art, 
ranging from making your target individual or individuals ...comfortable ...a sense of security ...to...insecurity ...tension,
thus given that man is a social animal ...living as part of group ...inter-dependency for a living ...thus any individual or individual's
emotional integrity or emotional-quotient is a controllable factor!!....this simply put or simply said is all about ...ability to make a
living!! (from a historical perspective indian,american freedom struggle's ...said propigated notion's theories ...of freedom-struggle's
...non-co-operation moment's, peaceful-satyagrah's ...there is a lot of non-evident...fictional ...frictional 
...causes to actual projected causes, deed's eg: swadeshi-goods, videshi-goods ...immigration, emmigration of labor ...percieved or perceptions
of trade scope,context,extent ...do individual's or social-groups[communities] trade?? ...scope,role of money in trade inter,intra communities
or geo-graphical boundaries)

Thus what we have learn't or the process of learning is nothing but psychological shaping or moulding of mind's , mindsets of individuals.

The Role as played by the MASS media ...its usage , the tasks accomplished by Advertising , said PR

                       ....who, how are masses controlled...controlling emotions, controlling causes. eg: incident management called swineflu.


