From:   "Dik de Heer" 
Date:  Wed Feb 12, 2003  1:19 am
Subject:  Born To Be With You : Steve Sholes

STEVE SHOLES

Born Stephen Henry Sholes, 12 February 1911, Washington, D.C.
Died 22 April 1968, Nashville, Tennessee

Steve Sholes was one of the most influential producers in postwar music;
he was responsible not only for the birth of the Nashville Sound, but also
for signing Chet Atkins and Elvis Presley to RCA. The Sholes family moved
from Washington, D.C. to Camden, New Jersey, in the 1920s, and it was 
while attending high school in 1929 that he first took a part-time job in sales
with RCA-Victor Records. After college, in 1935 he returned to RCA, joining
the jazz artists & repertory department. During World War II, while serving
in the army, he was responsible for producing "V-Discs", records made for
distribution specifically to servicemen overseas as part of the war effort. 
In 1945, upon his release from the military, Sholes returned to RCA and
became manager of the company's country & western and rhythm & blues
A&R. Among his first signings were the Sons of the Pioneers, who became
the linchpin of the company's burgeoning country & western line-up. In 1949,
Sholes signed guitarist Chet Atkins to the label to provide RCA with a
competitor to Merle Travis on Capitol. He ended up getting far more than a
guitar virtuoso - Atkins proved to be a master arranger and producer as
well. Although cowboy groups like the Pioneers hit hard times in the early
'50s, country music was undergoing a boom, and Sholes was prepared to 
expand the company's roster. He brought such artists as Elton Britt, Eddy 
Arnold, the Browns, Homer & Jethro, Hank Snow, Hank Locklin, Jim Reeves, 
Pee Wee King, and Elvis Presley to RCA. By the end of the 1950s, RCA was
a country music powerhouse, with one of the strongest rosters in the business, 
much of it Sholes' doing. As Presley's sales skyrocketed and other Sholes-
produced acts gained hits, the rising executive became the company's pop
singles manager in 1957, pop singles and albums manager in 1958, and West
Coast manager in 1961. In 1963 Sholes became RCA's vice president.

In 1957, Sholes had promoted Chet Atkins to production manager in Nashville, 
and he became one of the most successful producers in the history of country
music. In the 1960s, RCA became the home to such artists as Porter Wagoner,
Dolly Parton, and Waylon Jennings, even as its best 1950s artists continued
to fare well in the marketplace. This was the decade that the so-called
"Nashville Sound" nurtured by Sholes and Atkins came into its own as the
dominant commercial force in country music, and RCA was the label that
best exemplified that sound. Sholes was also a key player in organizing and
raising money for the Country Music Hall of Fame, which opened in 1967. By
that time, Sholes was nearing the uppermost echelon of RCA management,
having been promoted to Vice President in charge of Pop Artists and
Repertory that same year. He was elected to the Country Music Hall of Fame
in 1967, the year that it opened, and died of a heart attack in Nashville at
the age of 57. 

(Adapted from All Music Guide.)