Understanding the basic argument in Skinner's book Verbal Behavior will knock people's socks off, since a solution is being proposed for the first time for a problem that has been with us since the beginning of thought (i.e., the beginning of verbal behvior). Unfortunately, most people don't even see that a problem exists -- they gladly swallow the traditional explantion (that a non-physical "I" inside us has other non-physical entities and expresses these from time to time in words.).
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