History
Nestlé was founded in 1866 on the shores of Lake
Geneva in Vevey, Switzerland .The Nestlé logo was launched by
Henri Nestlé in 1868 on the basis of the meaning of his
name in German, i.e. little nest, and of his family emblem.
Nestlé India is a subsidiary of Nestlé of Switzerland
.Nestlé’s relationship with India dates back to 1912,
When it began trading as The Nestlé Anglo-Swiss
Condensed Milk Company (Export) Limited, importing and selling finished
products in the
Logo Evelution
Henri Nestlé was one of the first Swiss manufacturers
to build up a brand with the help of a logo.
The original Nestlé trademark was based on his
family's coat of arms, which featured a single bird sitting on a nest.
This was a reference to the family name, which means
‘nest’ in German.Henri Nestlé adapted the coat of arms
By adding three young birds being fed by a mother, to
create a visual link between his name and his company’s
Infant cereal products. He began using the image as a
trademark in 1868.
Today, the familiar bird’s nest logo continues to be
used on Nestlé products worldwide, in a modified form
Company history
The Anglo-Swiss Condensed Milk Company,
founded by Americans Charles and George
Page, merged with Nestlé after a couple
of decades as fierce competitors
to form the Nestlé and Anglo-Swiss Milk
Company.
