There are lies, damn lies, and then there are benchmarks. Notice nobody tells you what comes after that? Well I will. Marketing comes next. Of course you never hear anyone talking about the treachery of marketing in our industry. Know why? Because the PR guys control much of what you hear. Yes, not only do our elected politicians have spinmeisters, so do hardware and technology companies. And they are spinning big webs in hope that your wallet will be the next thing that’s tangled within their reach.

Let’s cut through some of the BS you’re undoubtedly being pelted with now, starting with NVIDIA. NVIDIA has totally changed gears on how its products are being marketed with the release of the GeForce4 GPU. Has it had you a bit confused? I know for a fact that we’ve talked to manufacturers building GeForce4 cards that are confused about what the GPU really is, so don’t feel bad if you don’t understand, as you’re not alone.

The GeForce4 comes in MX and Titanium flavors, with three models in each series. That’s six new mainstream SKUs for a single manufacturer if it builds the entire video card lineup. While the MX cards are aimed at the lower- and mid-level markets, the Ti series starts at the sub-$....

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