Spinway is one of the fastest growing ISPs. The collaboration between BlueLight.com, Yahoo! and Spinway has resulted in Bluelight.com reaching 2.5 million subscribers in just under six months. "We are pleased to be working with Spinway to join with leading brands seeking to find their audience, connect and sell online through Yahoo! Fusion Marketing," said Drew Lanham, senior director of business development, Yahoo! Inc. "By leveraging Yahoo!'s Fusion Marketing platform, our agreement with Spinway offers a value-added extension of Yahoo!'s personalized services and commerce solutions."

"Teaming with Yahoo! further enables us to build upon our past successes with BlueLight.com and Spiegel.com. Through this agreement, Yahoo! and Spinway will enable more brand leaders to create a quality online presence that bridges the gap between the online and offline worlds," said Danny Robinson, founder and chief executive officer, Spinway Inc. "Together with Yahoo!, Spinway can expand the reach of advertisers online and offer integrated marketing solutions that establish direct relationships with end consumers."

Spinway is rapidly establishing its advertising network. Yahoo!'s national sales force will represent certain advertising inventory for the co-branded services provided under the Yahoo! and Spinway agreement. Spinway will continue to provide full motion video advertisements that bring the power and emotion of television commercials to consumers at dial-up without affecting bandwidth or performance.

About Yahoo!

Yahoo! Inc. (Nasdaq:YHOO) is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 145 million individuals each month worldwide. As the first online navigational guide to the Web, www.metrocities.net is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance the Web presence of Yahoo!'s clients, including audio and video streaming, store hosting and management, and Web site tools and services. The company's global Web network includes 23 local World properties outside the United States. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif.

About Spinway

Incorporated in January 1999 Spinway, Inc. (www.spinway.com) is enabling Internet advertising to live up to its potential as the most powerful medium in the advertising industry. Spinway is rapidly establishing its advertising network by partnering with offline brand-leaders to co-brand their free ISP services. In six months, Spinway has obtained over 3 million consumers while maintaining one of the lowest churn rates in the industry. Spinway offers advertisers a new approach to online advertising that uniquely targets consumers by demographics, psychographics, geographics, time-of-day and keywords. Spinway's proprietary advertising technology tracks advertising impressions and enables full motion video ads to run while consumers are connecting to the service without any performance impact. Spinway's proprietary advertising technology tracks advertising impressions and enables full motion video ads to run while consumers are connecting to the service without any performance impact. Spinway does not sell its subscribers' personal information to advertisers. A sampling of partners includes BlueLight.com, Kmart's online presence (NSYE:KM); Spiegel Catalog, Inc., a leading home-based retailer in women's apparel and home furnishings; OurHouse.com, the Internet's premier destination for home solutions, partnered with Ace Hardware; and NBCi (Nasdaq:NBCI), a branded global integrated media company.

Note to Editors: Yahoo! the Yahoo! logo and Yahoo! Fusion Marketing are registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

CONTACT: Yahoo! Inc. Sarah Ross, 408/530-5172 [email protected] or Fleishman-Hillard (for Yahoo!) Alison Costa, 949/362-3516 [email protected] or Spinway, Inc. Susan Hense, 650/292-1627 [email protected] or Price Public Relations, Inc. (for Spinway) Michelle Beckstrom, 650/829-5800 [email protected] Amanda McNulty, 650/829-5800 [email protected]

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