"The factory worker still comes, but so does management and the guy who owns the factory.
They're all coming. And they're bringing their wives."
O. Bruton Smith
CEO, Speedway Motorsports
USA Today, January 16, 1997

"You go to a parking lot at a NASCAR race and all you see is trucks."
Robert Lutz
CEO, Exide Batteries, former CEO, Chrysler
National Speed Sport News, September 22, 1999

"Of all the things we could have sponsored, this seemed like one of the smartest moves."
Craig Hudson
Brand Marketing, Harrah's Casino
Las Vegas Sun, September 24, 1999

"It's difficult to say you are a leading sports network unless you have a
schedule of NASCAR events."
Sean McManus
President, CBS Sports
Fortune, April 12, 1999