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Objective
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To
obtain a position in an advertising, marketing, or public relations
setting utilizing communication, leadership, presentation, and
organizational skills gained throughout my agency and consulting
experiences.
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Education
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University
of Connecticut, Storrs, CT
Bachelor of Arts,
December 2000
Major: Communications
Concentration:
Advertising, Marketing, and Public Relations
Additional studies in the
effects of advertising, marketing, and media on children
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Professional
Experience
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August
2001 - Present
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C.
Paul Luongo Company, Public Relations & Marketing, Boston, MA
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Account
Management (supporting role), July 2003 - Present
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Client
- AlphaTrade.com
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Assisted
in designig the AlphaTrade.com press kit, letterhead, and slogan
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Developed
the press list (U.S. and Canadian media outlets), assisted in
developing the Unique Selling Points and drafting the press letter.
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New
Business Director, December 2001 – Present
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Directed all business
development operations including lead generation, researching, initial
contact, and follow-up contact with potential clients.
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Managed agency’s
client contact database system (Act! 2000), which consists of over
40,000 companies.
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Gained knowledge of
increasing clients’ profits by utilizing branding tactics and
product positioning through visibility in the news media on a local,
regional, and national level.
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Contacted the local
media with news items and announcements about the agency.
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Placed feature
stories and agency mentions in local media outlets.
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Oversaw internship
program and monitored all work done by interns and trained all new
staff of the proper agency protocol.
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Executive
Assistant to C. Paul Luongo, August 2001 –
December 2001
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Updated client press
lists, drafted pitch letters, and assisted in the media scheduling of
two financial New York City Press Tours for Bingham Legg Advisers, LLC
and L. Roy Papp & Associates.
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Assembled press kits,
drafted contact letters, and became familiar with all internal daily
agency procedures.
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Managed all office
supplies, operated multi-line phones, contacted vendors, greeted all
agency visitors, and screen all incoming phone calls for the agency
and for the agency president.
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| June
2002 - Present |
Public
Relations Consultant |
| Client
- Decker Tool Rental, Hawthorn, NY |
- Created
and implemented a local Marketing Communications/Public Relations
program for the 20th Anniversary of Decker Tool Rental.
- Assisted in the designing of the Decker
Tool Rental Press Kit including but not limited to a corporate
biography, a presidential biography, press releases, and oversaw all
work completed by graphic artists and editors.
- Strategically
positioned Decker Tool Rental by developing the Unique Selling Points
of the company then communicating those specific points along with
story ideas through pitch letters to the editors of regional daily and
non-daily newspapers, and local and national trade publications.
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| June
2003 - Present |
Client
- Ride Across America, Boston,
MA
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- Organized a full program of
communications for Matt Klainer’s Coast-to-Coast bicycle journey to
raise awareness of the Dr. Jeremy A. Klainer Entrepreneur Scholarship.
- Arranged all Media Relations tools for
Ride Across America including the designing the Press Kit, Press List,
and Press Letters.
- Wrote, edited, and distributed all press
releases via postal mail and e-mail distribution list from press list.
- Handled
all Media Relations and acted as the contact person for media inquires
throughout the program.
- Successfully placed news features in 70%
of targeted news outlets including the Democrat and Chronicle (
Rochester
,
NY
), the Boston Herald, Boston Metro, NECN, and WBZ News Radio 1030.
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May
1999 - September 1999
May
2000 - September 2000 |
Massachusetts
Bar Association, Boston, MA
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Member
Service and Lawyer Service Representative
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Acted
as the liaison between Massachusetts attorneys and the Member Service
Center of the Mass Bar Association.
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Promoted
the Mass Bar Association to potential attorney members.
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Voluntarily
assisted on an in-house print advertising campaign specifically
researching and proposing campaign objectives, target audience, and
media channels while employed as a temporary staff employee.
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June
1998 - September 1998
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Performance
Promotions, Middletown, CT
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Advertising
Internship
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Traveled
door to door promoting service- and entertainment-oriented companies
through sales-promotion, consumer-incentive, direct-advertising
campaigns.
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Assisted
in presenting campaign goals and objectives (specifically, the
geographic location and demographic segmentation of the target
audience) to potential clients.
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Became
aware of consumers needs and wants through personal face-to-face
communication with 80 to 100 people per day.
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Worked
on various regional and local campaigns, including Monroe Muffler and
Brake, La Pizza Ristorante, and the Cornwall Restaurant.
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Other
Employment Experience |
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June
- September
1993
- 1999 |
Camp
Fatima, Gilmanton Iron Works, NH
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Internal
Public Relations Director, June
1999 - September 1999
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WOLF
88.3 Radio, Director, Manager, and Disc Jockey, June - September
1994 - 1999
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Designed,
directed, managed, and set budget for a local radio station owned and
operated by Camp Fatima.
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Counselor,
June - September 1993 - 1999
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November
- April
1998
- 2003
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Mount
Snow Freestyle Ski Team, Mount Snow Training Center, West Dover, VT
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Freestyle
Team Director, November 2002 - April 2003
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- Managed all competition Venues
- Created and implemented the Mount
Snow Freestyle Team Weekly E-Newsletter.
- Acted as the Freestyle Team's spokes
person in regards to all inquiries and concerns and acted as the liaison
between the Freestyle Team and the Mount Snow Management staff.
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Head
Freestyle Coach, January
2001 - April 2001
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- Promoted
mid-season to head coach and took over all responsibilities of
managing, organizing and budgeting of a staff of five coaches and 40
athletes.
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Freestyle
Weekend Coach, November - April 1998, 1999, 2000, &
2002
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| Leadership
Experience |
| August
1995 - Present |
Sigma
Phi Epsilon Fraternity, Connecticut Alpha Chapter
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Vice
President Membership Development, 1998
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- Voted to Vice President by an 80-member
chapter.
- Initiated, budgeted, and coordinated
academic seminars, brotherhood events, and guest speakers for two
academic semesters.
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| Leadership
Seminars Attended |
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Carlson's
Leadership Academy, February 1998
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Participated
in three days of leadership and problem solving seminars and
activities for regional chapter of the fraternity.
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Millennium
Project, Spring 1998
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Program
consisting of the top thirty members of Greek system focusing on
developing leadership skills over a two month period.
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45th
Grand National Conclave, August 1997
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Five
day problem solving convention discussing the problems and solutions
facing our national fraternity.
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| Other
Positions Held |
- Public Relations Chair, Spring 1999,
Mentor Chair, Spring 1999, Special Events Chair, Fall 1996, 1997, and
2000,
Brotherhood Chair, Fall 1997.
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| Nominated
to be included in the 1999 Who’s Who for Colleges and Universities. |
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| Skills
and Activities |
| Word,
Excel, PowerPoint, Access, FrontPage, iMis, ACT!, Adobe Photoshop,
Netscape Composer, and basic HTML understanding; extensive training in
public speaking, leadership workshops, organization and time management;
invited to the 1996 and 1998 US
Freestyle Ski Team Selection Event. |
