well i tried this stuff because i have always liked tomato soup. the twist here is that this tomato soup comes in a handheld, microwavable container, sort of like an insulated juice bottle. the description on the bottle says this: "camlbell's soup at hand is a great tasting soup you can sip on the run. it's perfectly blended so it's not too thick and not too thin. just heat in the microwave, snap on the sipping lid and go." they sound more excited than i was, but i imagine the soup industry is not a real hotbed of creative activity. i guess i can understand. anyway, you take off the two lids and microwave for a little more than a minute and eat it. it is actually surprisingly good. other than feeling a little patronized when they included the removal of the metal lid in the instructions (in bold, no less!), i would say this provided a positive soup experience. flashy campbell's website