Property Name: The "Americana" Concert Series
Actual Audience: 250,000
Household Income:
10% Under $25,000
20% $25,000 - 50,000
20% $50,001 - 75,000
20% $75,001 - 100,000
20% $100,001 - 150,000
10% $150,001 - 250,000
$250,000 +
Other
Ethnicity:
2% Asian
4% African American
65% Caucasian
3% Filipino
20% Hispanic / Latino
3% Native American
3% Pacific islander
Other
Education:
Some High School or less
10% High School Graduate
25% Some College
55% Undergraduate Degree
10% Postgraduate Degree
Other
Age:
5% Young Children (0-12)
4% Teenagers (13-17)
5% College Age (18-22)
18% Young Adults (23-35)
18% Mature Adults (36-55)
40% Seniors (56-75)
10% Elderly (76+)
Other
Gender:
51% Female
49% Male
Audience Description:
Our audience, generally speaking, is highly cultured, particularly in music, but enjoy the arts. They tend to be very good consumers and enjoy going out. With an American program, it's an even more diverse crowd, of course.
