A
super rich company on Wall Street invested $ 800,000,000
on a research to avoid bad investment, interviewed 2 billion people.

the finding : Napkin is bad, it has no investment value because 2 billion people will never use it.
Psychology research, study are something like that.

A Japanese food company paid £ 2,000,000 to Cumbridge University, Department of Psychology on a study of Japanese Food Lower Stress.

covered 30 counties with 1,200 volunteers. The finding :
1. Japanese food can lower stress, eat Japanese breakfast lower 30% stress.
2. Eat Japanese breakfast and lunch lower 70% stress.
3. Eat Japanese breakfast and lunch and dinner lower 99.5% stress,
Psychology research , study are 99.6% like that.